From Web 2.0 to World Wide EveryWhere

Thoughts on Sir Tim Berners-Lee, mobility and beyond at the Web 2.0 Summit 2009

Tim Berners-Lee at the Web 2.0 Summit - "We didn't call it World-Wide Web for nothing"

Tim Berners-Lee at the Web 2.0 Summit - "We didn't call it 'World-Wide' Web for nothing"

London schoolboy Tim Berners-Lee was just 14 when two computers talked to each other for the very first time 40 years ago via ARPANET, the predecessor to the Internet. It’s safe to say this turned out to be a bigger deal than anyone knew at the time (except maybe young Tim).

When he first conceived of the World Wide Web 20 years later (in 1989), Berners-Lee knew it had to be a fully open, public-domain platform. As he explained in conversation with Tim O’Reilly at the Web 2.0 Summit last week in San Francisco, “otherwise it would not have worked.” The system had to be really flexible, without proprietary formats and constraints, “a very creative read-write space, like a sandbox — a group collaborative thing,” to enable it to spread its usefulness across the whole world as he had conceived it.  “It had to be — we didn’t call it ‘World-Wide’ Web for nothing.”

One score, the change of a millennium, and the “versioning” of WWW to “Web 2.0” later, the Web is still trying to fulfill that promise. Berners-Lee acknowledges that Web platforms and blogs and wikis have approached that collaborative vision, but in an awesome perspective in his session which closed the conference, he reminded us that “only 20-25 percent of humanity actually uses the Web at all.”

While this begs the question how and whether the Web should extend to blanket the other three-quarters of the world, if you turn it around you can see that Web 2.0, now a kindergartner at five years old, is ready to be and continues to be itself disrupted through its reach — and hopefully by those who will need it the most.

The most recent, most potent disruptions are happening in the mobile, realtime, and local spaces and hence into the “everywheres and everyones” through the corners of the Earth. This year’s Summit did not disappoint along those lines both in terms of real news, cutting-edge developments, and a little bit of whimsey along the way.

On the local, realtime front, with a big kick in the pants by Twitter, the major search players are paying a lot of attention to the “everywhere, everyone, AND all at once” phenomenon (read Jeremiah Owyang’s good wrap from a business perspective on the related Google / Microsoft announcements). But one thing that was almost lost in the hype — almost buried in Marissa Mayer’s surprise announcement of  Google Social Search — is the local aspect.  Through the years we’ve witnessed the evolution of “finding things” from Browse (Yahoo) –> to Search (Google) –> to Share (Facebook) — and now we approach the next phase: all of the above, then add “Where” — and then EveryWhere.

Take a good look at the demo: first the Twitter-dare-I-say-Google-open-social-graph announcement has to do with bringing the particular GeoLocation of New Zealand closer to home, via your social circle.  But toward the end of the demo Google solidifies the geo/local aspect. Says Mayer, “You can see how analyzing these social networks can really improve the overall relevance, comprehensiveness, and quality of the results. And one of the biggest pockets we’ve seen where this can really enhance your search experience is on local information. Has one of your friends already seen that play? Have they been to that restaurant or have they been to that hotel?”

This is important because local may literally be “the last mile”  (thanks @donambridge…) of the three-quarters-of-the-rest-of-the-world for Web search, which starts to look more and more “old-school” the more people’s blogs are visited because of Twitter instead of because of Google.

Add the mobile component to realtime+local, and you have the game-changing combination.  Mobile is the “incremental driver of Internet user / usage growth” according to the always-excellent Morgan Stanley’s Mary Meeker session (PDF). “Next generation platforms (social networking + mobile) are driving unprecedented change in communications and commerce.”

Via mobile, the native intelligence of your (social) presence is flipping the “reaching beyond 25% of the world” question sideways — so that it’s not (just) about the fact that mobile reaches further, but mobile allows us to change the reach entirely.

Path Intelligence: Mapping the audience

Path Intelligence: Mapping the audience

Cell phone signals render humans as sensors (watch the amazing inventions on this panel), via multiple sensors in your iPhones, via where you are when, and via what you are sharing — explicitly or implicitly — about it when you are there.  From the “implicit crowdsourcing” that provides traffic and route information via maps and real-time feeds of Waze, to the entertaining audience statistics (and more) that Path Intelligence could glean by our (cell-phone-enabled) presence, to tagged, geocoded images that help you find invasive plants, to the incredible concept of “telemicroscopy for disease disease diagnosis” (CellScope), to the portal ultrasound gadget that GE’s Jeff Immelt brought with him to more… Needless to say, there is a huge wealth of innovation happening in the realtime mobile sphere.

Beyond mobile (since mobile infrastructure is not yet everywhere), we also saw some amazing satellite innovations at the Summit. Walter Scott of DigitalGlobe stopped by to give us a demo and some intriguing ideas about satellite imagery that we can now refresh two to three times a day. Perhaps Arthur C. Clarke did not even visualize this!

Aaron Koblin -- Visualizing Amsterdam SMS messages

Aaron Koblin -- Visualizing Amsterdam SMS messages

And speaking of visualization, some of the innovations coming out of the piles of data we get through all these mobile, real-time, world-wide sensors can be very, very beautiful.   Aaron Koblin, an artist specializing in data visualization who introduced  GAFFTA (Grey Area Foundation for the Arts) while at the Summit, has an amazing sandbox of visualizations.

So while only one in four people have ever touched the World Wide Web at all, both the Web and these people are going further than ever before. Tim Berners-Lee advises us to concentrate on the emergent trends of GeoLocation and a move from Web pages to mobile and apps, as well as the upcoming standard of HTML5. And one key takeaway from him is that we need to “make sure the Web is designed appropriately for other cultures as well.”

And while we’re at it, let’s make sure we’re listening to those other cultures and watching for the beauty in the great big pile of data, because “the other 75%” of everywhere has at least as big a chance of disrupting the Web as the Web has of disrupting it.

Wardrobe Wrap of the Web 2.0 Summit

Seconds away from writing a serious post on the Web 2.0 Summit last week in San Francisco, my head aches, I have a meeting in way less than an hour and a different project or three to manage, several other writing assignments, and I decide what’s important for the moment is to instead cover the wild whimsical wacky wardrobe world that was this year’s Web 2.0 Summit. Why do I feel compelled to do this? I have no idea. (If I don’t get that serious post up by the end of today, I’m probably abducted by aliens). And yet here I go.

Erin McKean's Tetris Dress

Erin McKean's Tetris Dress

First and foremost in any wardrobe wrap has to be a gigantic shout out to Wordnik’s smart and sassy CEO and co-founder Erin McKean who pitched a great high-order bit on the excellent Wordnik as well as their newly launched API for the English Language, ALL in her hand-made Tetris dress.

Then there’s John Battelle, who always looks particularly natty in his blue jeans, dangling this teaser of a surprise Google spot and entreating us to guess who it is based on the shoes alone. To which my handy Twitter-mate @UberShoeDiva (who does indeed have the UberShoes) responded thusly: “What is he *wearing* on his feet?? Those can’t be shoes. I hope not. I really hope those are just some edgy socks.”
(Those by the way are Sergey Brin’s Vibram Five Fingers )

And actually I’d have to say John Battelle came in tied for first place for best jeans this year – and you’ll just have to scroll through this really excellent session on Humans as Sensors to see why (catch Mobilizy’s Markus Tripp in his excellent jeans – or you can just get a hint of them here).

Brady and UberShoeDiva (AKA Jaimee Clements)

Brady and UberShoeDiva (AKA Jaimee Clements) cut it up

In the same video, know that no wardrobe wrap would ever be complete without a mention of @brady’s gorgeous purple shirt, green plaid pants, and blue shoes. Once again this goes not unnoticed by UberShoeDiva.

One out-of-character note for himself and for the summit was Mr. Tim O’Reilly — who was constantly seen sporting a SUIT, making you wonder if he or we all had been abducted by aliens.

Contrast this with the baggy-jeaned teens – at least the one who uses Blackle instead of Google (to save energy) – from the excellent What Do Teens Want? panel – and you get an idea of why I really love the Web 2.0 Summit among all other conferences.

"the Zappos guys"

"the Zappos guys"

And I simply cannot ever forget @lwaldal’s commentary of the “Zappos guys:”I’m sitting in the 3rd row and pretty sure that josh, liam, maynard and john onstage right now are all wearing the same shoes.” This observation even made Industry-Standard fame.

And finally, though what it has to do with wardrobe or what wardrobe has to do with anything I’m not sure, thanks to @lwaldal for pointing out “a chandelier for balloon boy” in this shot of how the Ballroom was decked out:

"A Chandelier for Balloon Boy"

"A Chandelier for Balloon Boy" - @lwaldal

The conference was jam-packed and a lot of fun but tiring, so this shot perked me up just when I needed it.

And now with that off my chest…

October 17, 1989, 5:04pm

I remember everything about that day 20 years ago.

It was a Tuesday. In the morning, Rebecca and I made plans to meet at Slim’s after work to buy tickets for the upcoming Phranc show. Then she went off on Muni downtown to her job, and I took a bus and walked to my job, at an architects’ office, on Townsend at 4th Street. On the top floor. In a brick building. On landfill.

I had only been working there for about a week, I think. I was temping. For lunch, I walked the couple blocks up 4th toward Bryant and ate Mexican food. It was a balmy, hot, humid, windless and dusty day. I ate a big lunch…

At 5:00pm, we were getting ready to leave work. I was sitting nearest the window to Townsend Street. My workmate Roxanne was sitting at a different desk across the room. Towards the entryway, there was a huge vase full of flowers against the wall, then the door to the emergency stairs, then the entry door.

At 5:04pm the rumbling began. It was fairly strong but not long, and I heard it as much as felt it. I heard the sounds of the bricks, just a couple feet away, rumbling together — a sound I shall never forget. I hadn’t gotten under the desk by the time it stopped – but as soon as it stopped, it started again, with a vengeance. I looked over at Roxanne just as she dropped out of sight below her desk. I promptly dropped under mine. The noise and the shaking was so incredibly violent; I was holding my desk so it wouldn’t rock away; I was holding the desk drawers that were flailing out. I was trying to keep my typewriter — typewriter! — from jumping off my desk and hitting me. I might have even groaned somewhat. It went on forever — and yet it had all stopped only fifteen seconds later.

Then there was silence. Which also seemed to last forever. But it must have only been seconds later that I found myself running down the emergency-lit stairwell the floor flights down to Townsend below. I’ll never forget (well, everything, obviously) the flower vase on my way out the door. The vase had lifted itself up and flown several feet, and laid there, a perfectly flattened smashed version of itself, flowers in tact, on the floor in my path.  I never returned to that job and never saw Roxanne again.

Outside, there was dust and heat and thick air. People were waiting in line at CalTrain phones (hard to believe – no cell phones, right!). I promptly thought of contacting my family, then about Rebecca. Was she stuck underground on Muni? Was she OK? I took off down Townsend towards our meeting point.

There was a huge cloud of thick smoke coming from the Marina area. I think I had already heard rumours of the Bay Bridge having fallen down. Then, two blocks from my work, I reached 6th Street at Townsend.

6th Street between Townsend and Bluxome; C.E. Meyer, United States Geological Survey; courtesy Wikipedia

6th Street between Townsend and Bluxome; C.E. Meyer, United States Geological Survey; courtesy Wikipedia

Down the short block, there was dust, there were a lot of people gathered, and there was a big pile of bricks. Somehow, I remember people were not moving very quickly — something I could hardly comprehend. I started towards the bricks; someone told me this: “You better not go any further; there are people buried under there.” Later I found out that five people died when the bricks had fallen on top of them as they were getting into their cars to go home.

I started to feel sick and worried about Rebecca and I started running towards Slim’s at 11th and Folsom. Homeless people had sprung into action and, since there was no power, were directing traffic in the SOMA area. I was terribly relieved when I found Rebecca, leaning up against the wall at Slim’s, waiting for me just as we had prearranged.

We had a beer at the Paradise Lounge on the corner and were watching a TV in there, that for some reason had power, when we figured we oughtta go see about our apartment.

It was now growing dark outside. The long hallway to our apartment on the second floor in the (brick) Skyline Building at Church and Market was dark, and the smoke detectors were going “beep, beep, beep,” which they would regularly do for weeks to come every time power went out again, as seemed to happen with the biggest aftershocks. We pushed to open our door — at first, the door was stuck and we were freaked out that it was wrecked inside. But it was just the stowed-away mirror doors that had fallen and blocked our path. There were a lot of cracks inside and broken plaster, and our refrigerator door was open — but other than that we were in-tact. I made a quick call to my parents to tell them we were OK. Then friends arrived.

Since we had a great central location, we were fortunate to have many visitors that night. Becky, who lived just across the street on 14th, came by. Later in the evening Lisa showed up — she worked in San Francisco and was waiting for the bus to take her back to Oakland when the quake hit. Others came by. It wasn’t until the next day that we heard where Becky’s roommate Angela was… Follow her blog for more on that.

We went and stood in line at the corner store and bought canned beer, batteries, and white bread, which we ate in candlelight, while aftershocks continued to freak us out all night.

That’s the basic story. There are many many strong memories in the shaky days, weeks, and months and years that came, such as standing in line for hours trying to give blood (when I was too faint by the end to donate), and being glued constantly to the TV (once the power came back on) to people I came to know as my guardian Angels, Pete Wilson and Anna Chavez. Every day for years after that — for as long as we lived in that apartment — I gazed at the leaves on the tree outside the window to see if they were moving. When there was still and calm, I was nervous. I craved the wind.

It was only 15 seconds those 20 years ago — and at 7.1, which somehow years later shrank to 6.9 on the Richter Scale, not nearly as big as some of the recent quakes we’ve seen worldwide. And in a pretty well retrofit city. Yet, those fifteen short seconds and the time that followed altered my own personal landscape, forever.

As a result of those few 15 seconds, I am now permanently claustrophobic, a terrified flier, and nearly always consider what I’m driving over when I drive the Bay Bridge. To this day my heart sinks when there’s an earthquake, regardless of the size, especially in the middle of the night, because I don’t get back to sleep. I tune into the radio (and now Twitter more and more) to find community to pull me through till morning.

On the other hand, I enjoy wide open spaces, I can usually tell you where the nearest exit is (along with all the other exits), and I value my friends and community so greatly.

So I finally commit this to writing today, in deference to the memory of the Loma Prieta Earthquake in 1989, and to my friends and my community, and most of all, to the powers of nature — and of love.

6th street between Townsend and Bluxome, today

6th street between Townsend and Bluxome, today