If you work at a corporation of a certain size, you’ve doubtless heard of “employee networks” — also known as “employee resource groups” or ERGs. These are groups typically started by employees, motivated by the grassroots and sharing a common interest or characteristic, like a culture or race, or playing tennis, or being LGBT.
I’m not sure what percentage of corporations have or support employee networks, and I know that smaller companies and startups don’t usually have such groups (perhaps because they tend to be diverse by default?), but internally at SAP, they’ve grown in prominence over the last few years.
Since part of the reason SAP’s employee networks have been rejuvenated in the past few years parallels and perhaps has been inspired by our LGBT employee network transformation, I wanted to share a group of suggestions I published internally out loud here in the real world, to have a conversation about common experiences and hopefully also learn new tips.
Three years ago in 2010, the LGBT presence in our major SAP Bay Area location was lackluster at best. Today, especially since the release of It Gets Better: SAP Employees one year ago, we are a vibrant community – not automatically and not without work, but we are far less disenfranchised.
What did we do to bring this change? As near as I can figure out, these things are what made a difference:
Address an unaddressed need
First make sure you are addressing a real need, and a need that is not addressed elsewhere. Look around and make sure there aren’t other groups that are also trying to attract members — combine and/or build together.
For us, the need was clear: There was practically zero momentum in our local LGBT group – there was much disenfranchisement and no goal or sense of community. We knew there were many of us out there, but we were isolated locally. Meanwhile, national laws still lacked (and are getting better, but in most places continue to lack) protection for LGBT families.
All our goals and activities flowed from knowing these needs.
Ask and listen to what your local community needs. The nature of our employee network made it critical that we have a local presence – not only are there differing laws from state to state, but there are differing cultures and levels of acceptance per workplace. For us it was important to create a locally galvanized group — and we also chose a name that expressed our local nature — Pride@SAP Palo Alto. We made it a point to be a sub-group of the larger global group — not a different group, but a part and working together. The larger global group has much established practices and brand value already that has also been essential.
It can start with just one person – but one person alone can’t do it
There needs to be at least one passionate person who can devote some volunteer time to engaging a new initiative. It simply won’t fly without someone organizing things — administering communities, creating mailing lists, and getting monthly lunch rooms and appointments alone can take a lot of time, not to mention actually having activities.
But do not do it alone or expect one unsupported person to make a difference. Tap into resources from Global Diversity and Communications, if available.
It must be grassroots — but ask a local executive to help generate momentum
In my experience it doesn’t work all one way or all the other — it needs to be a grassroots group, but often disenfranchised people will stay this way unless they feel there are executives who care.
In our case, one key moment in kicking off our rejuvenation was a roundtable lunch attended by the Managing Director at Labs. This brought out many many people who were formerly hidden in the woodworks.
Welcome “straight” supporters
For us, it has been absolutely key to welcome straight supporters, who have been key to a successful re-establishment of the group. Staight folks might not always know the discrimination and difficulties you face (all the better to educate), but they often care about LGBT issues, experience homophobia, and have non-straight friends and family just as we do. If you want people across the company and spectrum to care, invite them to share how it is they care too. Be inclusive.
Use your internal platforms to create an internal community
This is essential for easily starting discussions, storing documents, starting activities and collaborating. Decide if you want this group to be open or closed. Inside some companies, LGBT groups are closed and let you enter by approval. In others, they are open. We have a combination of both. This is by design: when people join an open community, everyone in the company can see you joining. However for LGBT folks where not everyone is comfortable being “out” — you may need to welcome people to join at all levels of comfort of being “out.”
Make an email distribution list
And circulate emails with, for example, the notes from the roundtable summary above — linked also in a discussion on Communities. Encourage people to join the discussion online in the group. This is (still) often the most effective way to make sure you reach everyone you want to reach.
Create a core team
Identify 3-4 passionate members to help ramp up the group and to have a diverse start to the goals and activities
Build a list of goals, objectives, and activities
With the core group, build up a list of what you will do and why it matters. Let people know what this is and contextualize why it matters inside your company and in the world.
At a minimum, have regular monthly lunches in a regular room, in which you update on goals and activities, listen to and respond to conversations, and encourage new goals.
Network with similar local groups from other companies; track and talk about relevant external events.
Be specific and precise around “asks”
We developed a list of “asks” of local management as well as Global Diversity that included budget and communications, to help drive visibility. Be clear how these asks contribute to not just helping the employee group, but to the betterment of the company as a whole (according to the goals and objectives, above).
Come together around a cause
Your network can come together as a community around a cause that you collectively feel passionate about. For example, the LGBT community in Labs North America come together as Pride@SAP Palo Alto around the cause of anti-bullying. Our first notable event, a film night screening an anti-bullying film, brought us together around this cause and also set the framework for our It Gets Better film. By doing this it gave more purpose and focus for the group, which lead to an extraordinary outcome—the film and boarder awareness of the issue of teen LGBT suicide, which was cathartic for all of us involved.
Measure growth in the group and achievement of goals and report back to Global Diversity to raise visibility (how the group generates “ROI”).
One interesting way other companies’ LGBT groups measure ROI is by tracking successful hires from diversity recruitment efforts, for example.
Have you created an employee network or been a part of helping one grow? I’d love to hear from you.
San Francisco became the city of love again yesterday when the 9th Circuit lifted its stay on same-sex marriage. Weddings began almost immediately at SF City Hall and continued into the evening.
These adorable boys were handing flowers to every newlywed couple they saw.
Because love is love. So simple even adults know it when they see it.
The last time I heard from Mark, in March, he said: “Remember that I’m human as I remember that you are as well. I’m not saying goodbye yet. I’ll be around for a bit longer.” I took it to heart, filled my sails with it and went about my life. He died last week. How very like him that he wanted to spare us the heartache of “goodbye.”
Via post on Mark Winchester:
Mark David Winchester, born on March 27, 1965, passed into light in the early afternoon of Wednesday, May 15th, 2013.
Mark was born in Greene County, Ohio, and reared in the area of Sacramento, California. He graduated from Encina High School in 1983 and from CSU, Sacramento in 1988. Mark then moved to Ohio where he studied at The Ohio State University and earned a MA in 1990 and a PhD in 1995.
Following his graduation, Mark was employed by GATX, first in San Francisco and then in Chicago.
In 2007, Mark was diagnosed with an inoperable brain tumor. He underwent treatment at the Robert H. Lurie Comprehensive Cancer Center of Northwestern University from that time until he moved to Oakland, CA in January of 2012. At that time Mark resumed treatment, this time at UCSF.
Mark is survived by his parents, siblings and their children. But more importantly, Mark is survived by a wide network of chosen family and friends.
Mark died as he lived. Throughout his life, Mark was always more concerned about the comfort and welfare of those around him than he was about his own well being. His life was spent being gentle, caring, kind, funny, creative, patient, perceptive, and wise. He constantly used these qualities to make the lives of everyone with whom he came in contact easier and more pleasant.
Celebrations of Mark’s life will be held in Oakland and Sacramento on weekends at later dates.
November 2012. Mark and Moya.
Knowing that our daughter Lucy loves board games, Mark brought her several of his favorites so she could play them even after he was gone. We’ll play some rounds of Dixit and Magic Dance in his honor and will always remember him as we do.
August 2010. Mark engaging with Victor — an anti-gay-marriage “Yes on 8″ man — on the steps of SF City Hall.
I wish I had a better picture, but Mark was amazing and even and compassionate with this fellow. He just kept asking Victor why we shouldn’t be able to marry and who that was going to hurt. Victor didn’t really have any answers and kept falling back on Bible verses in the face of Mark’s even and calm logic. Mark was indeed so very loving, calm, kind, and wise. And in the end, too damn human or we wouldn’t have to say goodbye.
Mark had a very long conversation with Victor. He had many insightful things to say later about this talk – including this:
“He seemed particularly surprised when I said that I have read the bible. He also noted that his grandfather is an atheist (and Victor prays for his soul) and was also surprised that while I and my father are on either ends of the spectrum of this issue, we still talk about it and other things. We both love each other very much. And that I am quite a bit more than my sexual orientation. I’m sure that Victor is much more than just a protester. It’s easy to get caught up in the us and them at an event like this. He is not the message. He is just a messenger. Misguided by his leaders and not really prepared for the onslaught of gentle discussion and questions about his beliefs.”
The Eighties. Oh the Eighties.
Mark and I met at Encina High School in Sacramento where he was a grade younger than me and was known for being brilliant, sensitive, and sincerely individual — and for wearing a cape. A human. A superhero.
When I tell you I live in San Francisco, you may think being gay here is just a done deal. And most of the time, you might be right: I don’t worry about who I am or whether I am or seem “out” to anyone else. My wonderful wife and child and I can simply exist.
Then I remember the irony of the train ride on the evening of Tuesday, November 4, 2008. A group of us took the F-Market train from the No On Prop 8 headquarters down to the democratic campaign headquarters at the St. Francis hotel, all decked out in our No On Prop 8 shirts, carrying No On Prop 8 signs and generally excited though uncertain about what was to be a long roller-coaster night of heartbreak ahead.
We were taunted on the train. A group of kids were seething slurs at us, and the slurs were not at all pretty. We were, basically, publicly humiliated.
It’s true so much has changed even just since then. Five years later we’ve not yet seen the repeal of Prop 8, but other states have managed to overcome the barrier to popular vote for the rights of gays and lesbians to marry. We feel the tide turning. But we still have a long ride ahead.
— Moya Watson (@moyalynne) April 6, 2013
Last week we took the Amtrak Coast Starlight up to Seattle and back for Loret and Aimee’s beautiful wedding on Saturday, April 6. The thing about these long rides on Amtrak trains is that you’re not just traveling – you’re dining, watching movies, squeezing through tight corridors, and generally hanging out with a bunch of people you don’t know. For an entire day.
When you go into the dining car for breakfast, lunch, and dinner, unless you’re a party of four already, you’re placed together with others who fill the table. Each time, you try to have conversations.
Conversations with strangers are wonderful – even when one is badly slept and unshowered on a rocking train. Conversations about our gay families though – even in 2013 – are still risky. Here’s what it’s like:
All in a split second, you consider the 2012 election result that approved same-sex marriage in the state to which the train is heading, stick the fact in your back pocket that 53.7% approved the marriage you’re going to witness, and by proxy your own marriage, and come up with the figure that roughly 1 in every two you meet, were they Washington voters and did they vote in this particular election, are going to be thusly supportive of the conversation you’re about to consider having.
And you try to evaluate: which one is this?
— Moya Watson (@moyalynne) April 8, 2013
Not everybody gets this opportunity to have their relationship status a subject of national debate. Usually this is considered a good thing – a matter of privacy – but we’re global citizens, sharing the same world, the same country, the same dining car table – and marriage is nothing if not about a societal conversation and recognition.
I don’t always succeed in taking the opportunity to represent who I am, even in the face of a 53.7% chance of being met with frank approval.
On the train, I failed at the first meal, with the couple from Imperial County in California. Somewhere my mind made a judgment from within the context of the 2008 Prop 8 verdict of their home county, and I answered the dining questions vaguely, for which I felt like a deceptive and bad global traveler.
The rest of the conversations would go differently. With the mom and her kid, who seemed almost mirror images of my daughter and me and were returning to their home city near Seattle — with them we talked freely, and I thanked them for approving R74 – even though I had no idea how they actually voted. They reacted supportively – almost like this wedding thing is just a given.
Then there’s an entire other end of the spectrum. My wife Leanne was practically jumped upon by a self-professed conservative Republican who wanted to apologize for his party and wish us well whatever the hell we wanted to do. Eventually for Leanne it became a matter of choice NOT to keep talking to this fine fellow — she had other things to do on the train, after all.
What a difference indeed the five years – the ten years – the knowing of one out of every two – makes. I should represent like every other person who is alive today can, but I get this extra chance – to represent in the face of a flying social issue. I do try, and not always very well.
The flip-side of the 53.7% factor is the 46.3% factor. For this good reason and many better ones, conversations on our journey, still risky, are more and more important, rewarding, and hopeful — every day.
Anita Sarkeesian’s first piece investigating representations of women in video games is here at last!
This is just the first in what should be an excellent (and well-backed – one nice ramification of the trauma) series. If you don’t know the background, visit the links Sarkeesian provides at the YouTube page (or watch her talk at TED, also embedded below).
So far I find this work to be compelling, educational, and essential. Leanne says we should share this with our daughter, who is virtually growing up online. I’m looking forward to it. Thank you Anita!
“A camera on a phone has only aided the perverted, the nosy, the violent, and the bored.”
Thus proclaimed Michael Agger writing for Slate in January 2007, just as “cameras on phones” had really begun to hit the mainstream.
Adding video capability simply increased the “madness,” according to Agger. The most prominent uses of these devices that he could dig up at that time included “happy slapping,” “streetkissing,” and “old-fashioned humiliation,” leading him to conclude that “In glorious retrospect, it seems like a terrifically bad idea to give the world a spy camera that looks and functions like a cell phone.”
Even as he wrote that, YouTube, as the platform that made it easy to actually share camera phone video content, had been blocked in Thailand. Since the platform’s launch in 2005, it has been taken seriously enough to be blocked in at least 12 countries – not to mention by corporate firewalls and in school districts across the USA.
So many of us now produce and consume camera phone content as a matter of course and hardly think of it as “madness.” Yet if Agger’s swift dismissal of the camera phone strikes you as silly today, try this trick: substitute the words “Google Glass” (or maybe even “dashboard camera”) for “cell phone camera” in that Slate article. It works. And will probably continue to work, every time a disruptive new technology is introduced.
I’ve had a keen interest in the transformative power of being able to create and share content easily — equally relevant inside an enterprise such as SAP (where I work) as out. In 2010, I conceived and managed a project that made it easy for anyone to share a video inside SAP. That project achieved astronomical success and came to be known as Media Share, now formally “productized” on our corporate portal. Yet we also had our naysayers from the outset, insisting we would get in trouble for allowing people to share whatever content they pleased.
This was in fact the thing I liked best about working on Media Share: helping people represent themselves who could not before. You could always publish a video and share it – if you had funding and your content was vetted. To be sure, we’ve seen slick promo videos, formal training courses, official communications and corporate advertisements alike (not to mention our powerful and meticulously produced It Gets Better: SAP Employees) – all of which stand to gain from the ease of distribution on video platforms such as YouTube and Media Share. These things of course have their place — but sharing raw footage from your hand-held device cuts more profoundly to the bone.
- It’s ok to be an amateur. It might even make you more credible.
- You don’t need to be a corporation or have funding to create content. You don’t even need a fancy camera.
- You don’t need anyone to tell you it’s ok.
- You can – in fact, you probably will — easily share your content, whether or not your content “goes viral.”
- As you take your hand-held device around the world with you, you are a witness, a reporter, a human.
- This changes EVERYTHING.
Agger did concede in Slate in 2007 that some camera phone videos can “testify to the power of first-person witnessing, and how a digital copy of that witnessing can upend neat narratives and certainties.”
What Agger failed to contextualize is that this “upending” is more than just bored hooliganism. This is “Truth 2.0.” When you represent your world by sharing your camera phone video, you do more than put the You in YouTube – you MAKE the news.
Sure – with over 60 hours of videos uploaded to YouTube every minute, there is more footage than anyone will ever see and perhaps care about, but you need the dinner parties, the elephants, the fire-breathing kittens, the everyday moments of life to have the really big moments that shake the world. In short: You actually need to be human.
And if you still doubt that the camera phone has changed the world (and not just for perverts and the nosy, violent, and bored), or rather – that you can change the world because you are a human using your camera phone, browse the list and remember the moments below, listed in the order in which the events they recorded occurred.
As beloved San Francisco Bay Area radio personality Scoop Nisker used to say: “If you don’t like the news… go out and make some of your own.”
December 26, 2004
Indian Ocean Earthquake & Tsunami
This is just one of many videos about this event, which was “the first global news event where the majority of the first day news footage was no longer provided by professional news crews, but rather by citizen journalists, using primarily camera phones.”
April 23, 2005
Me at the zoo
YouTube co-founder Jawed Karim in the first YouTube video. Ever.
“Elephants have really, really really long trunks!”
Because… without elephants we would have no YouTube. Or something.
July 7, 2005
London underground bombings
“Perhaps the first major news event captured by ordinary people using their cell phones. Changing news forever.” (Despite Wikipedia already calling it in 2004, above). “CNN executive Jonathan Klein predicts camera phone footage will be increasingly used by news organizations.”
April 29, 2006
The Hong Kong “Bus Uncle” video
It’s not only famous people and world leaders who face pressure. Every-day “normal” people, all around the world, face pressure. Whatever our differences, we are united by this common thread: We Are Human. Respect your fellow travelers.
January 1, 2009
Oscar Grant – police shooting at BART
I almost included this Rodney King video in the list. Since the videographer, George Holliday, used a Sony Handycam, it violated my rules. But this was 1991 – years before camera phones. In many ways, the Rodney King video set the stage for much of the citizen journalism that was to come.
Oscar Grant’s story is a good companion story. Like Rodney King, Oscar Grant was shot and killed by a police officer.
Unlike Rodney King’s story, in a chilling difference: With improvements in technology, the Oscar Grant video was easily more viral. And the officer involved was convicted.
June 13, 2009
Iranian election protests
Before Egypt, before Syria – there were the Iranian election protests. This was one of its first viral videos.
There are too many videos to list here (see Mashable’s list of 10), and many are more graphic than we can ever hope to experience, including the precedent and inestimably earth-changing recording of the death of Neda Agha-Soltan.
If you look at the footnotes at http://en.wikipedia.org/wiki/2009_Iranian_election_protests there are countless citizen-generated videos bearing witness to police gunshots into crowds. Not only did “Major news outlets, such as CNN and BBC News, gained much of their information from using and sorting through tweets by Twitter users and videos uploaded to YouTube,” but this galvanized and sparked a “Persian Awakening.”
January 18, 2011
Meet Asmaa Mahfouz and the vlog that Helped Spark the Revolution
I realize this may not be a hand-held camera phone, but at the very least the revolution this sparked was propelled by camera phone witnessing. “As one Egyptian activist succinctly tweeted during the protests there, ‘We use Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world.’”
More on the story: Asmaa Mahfouz & the YouTube Video that Helped Spark the Egyptian Uprising
November 18, 2011
Police pepper spraying and arresting students at UC Davis
Not only is this another in a series on the watchdog capability of camera phones , but to many, the incident became the iconic badge of the Occupy movement itself.
User-generated content becomes mainstream and goes underground at the very same. This is a remarkable compilation of footage from an Al Jazeera journalist’s cell phone camera. “An unusual but compelling first-person account of a country in turmoil and a revolution in progress”
November 6, 2012
2012 Voting Machines Altering Votes
Never again should the validity of your voice and your vote be subject to doubt.
I’ve been working on this list for a long time. Above are just some of countless examples. Since I began thinking about this, there are other such lists – including an excellent compilation from linktv of Top 10 Raw Videos that Changed the World (which contains many images too rough for me to stomach) – and the 15 YouTube Videos That Changed The World (deliberately not all camera phone footage).
I’ve left out incredible historical videos of events that changed the world way before camera phones and YouTube. And clearly I’ve omitted many other notable social movements including Pussy Riot, Gangnam Style knock-offs, and “the funniest kitten you will ever see!”
Have I left out something important from your camera phone? Let me know!